Marketing

“Digital marketing has become the focal point of every marketing department and agency during the last two decades.
The knowledge of how to optimize the impact of these digital channels has become, in marketing terms, priceless.

WESTISHIRE LLC provides marketing services for every digital sphere. The following list narrows down the areas of (the majority of) our engagements and contracts.

• Search engine optimization (SEO) focuses on increasing one's website’s rank on the pages of online search results, driving more site traffic without custom paid content - using only popular keywords and phrases. Strong SEO presence is one of the main keys of successful digital marketing campaigns since it drives visibility organically, so to speak.
• Affiliate marketing is a type of PPC marketing in which a business utilizes affiliates for each visitor or customer brought by the affiliate's own marketing efforts. (Think of it as 'outsourcing marketing'.)
• Social media marketing goes way beyond having a mere presence (accounts) or generating daily posts for these accounts. Rather, the focus is on creating and promoting peer-to-peer sharing opportunities.
• Marketing automation properly ties all of your digital marketing together. Marketing automation software automates many of the marketing tasks and channels, and is an invaluable platform in campaign analytics, measuring you return on investment (ROI).
• Paid search and Paid content, or pay-per-click (PPC) advertising, usually refers to the advertised content appearing appearing within content driven websites, or is displayed within a search engine results page (SERP). The marketers pay for every click these ads generate and they can be customized to appear with selected search input. This ensures that the ads target the right audience, based on their search - a very powerful thing. This is an effective way to drive traffic to your content, as the search engines uses data from individuals’ online patterns. Furthermore, marketing automation tools can be added to create uniquely personal and cross-platform ads.

Working with various automation platforms our marketing automation solution proposals allow you to evaluate and optimize your campaigns, turning visitors into prospects.

Attract and convert prospects

Narrow down your customer base. Make your customer interactions with your digital campaigns a journey and road more travelled.